Make the store feel like your brand
Bring your products, your colours, and your point of view. Shape a storefront that feels like you.
Early accessFor India’s independent brands
Turn your idea into a business of your own.
Your storefront, catalogue, orders, and checkout — connected in one place. Built for the way India sells, with Shof.
0% payment platform fee · Customizable checkout · India-first (UPI, COD, WhatsApp)
Made for the way India sellsINR pricingUPICash on deliveryWhatsAppYour own storefrontOne connected admin
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Connected commerce
From first product to everyday orders.
Give your brand room to grow, with the essentials of running a store brought together.
A clearer day behind the scenes
Keep your catalogue, customers, and orders together. Spend less time moving between tools.
Checkout that feels familiar
Sell in INR with UPI and cash on delivery, in a checkout that fits your store.
Honest principles
More of your business. Less of the busywork.
Your store, admin, and checkout in one connected platform. Zero Shof payment platform fee.
Payment gateway charges may still apply. Subscription pricing is confirmed during your walkthrough.
Straightforward transition
Bring your idea. Or your existing store.
Migration feasibility, catalogue scope, and timing are assessed together in our walkthrough.
- 01
Show us what you sell
Bring your catalogue or current store to a 15-minute walkthrough.
- 02
Explore the fit
See how Shof’s storefront, admin, and checkout could work for your brand.
- 03
Plan the next move
Discuss setup, migration requirements, and timing together with our team.
Clear answers
Frequently asked questions
Who is Shof for?
India D2C and multi-store merchants who want Shopify-class selling without the fees and app sprawl. Shof is your store, admin, and checkout in one, built for INR, UPI, COD, and WhatsApp.
Does 0% mean everything is free?
No. 0% is Shof’s payment platform fee. Payment gateway charges may still apply, and subscription pricing is confirmed during your walkthrough.
Can I bring my existing store?
Yes. Migration feasibility, catalogue scope, and timing are assessed together in the walkthrough, so you leave with a clear next step.
How do I get started?
Book a 15-minute walkthrough or join the waitlist. Bring one product or your current stack and we’ll work out the fit together.
Your next chapter starts with your own store.
Early access for India D2C & multi-store merchants. No spam.